Wheels on Rent SEO
Services
Duration
Started: 1 month ago
Status
Ongoing
Market
UAE
The Challenge
When I started working on this project, the focus was to strengthen the website's visibility across the locations where the business provides its car rental services. The website needed a clearer location-based SEO structure and content strategy to target different customer searches around car rentals. There was also no Google Business Profile, so the current work is focused primarily on the website's organic and local search foundation.
The Strategy
The approach focused on building a location-based SEO structure, optimising existing pages and developing a content strategy around different customer search intents.
Location-Based SEO
I developed location-focused pages for the areas where the business provides its services. The goal was to create dedicated landing pages around genuine location and service combinations rather than trying to target every location through one page.
On-Page SEO
The existing pages were optimised around: Keyword targeting, Search intent, Page structure, Headings, Metadata, Internal linking, Location relevance, Service-focused content.
6-Month Content Strategy
A six-month blog strategy was developed around different search intents within the car-rental market. The content plan covers: Location-based searches, Car rental searches, Specific vehicle/car searches, Informational intent, Commercial intent, Travel-related searches, Supporting topical content. Each month's content is planned around a different combination of search intent, location and relevant car-rental topics.
Current SEO Performance
Google Search Console — Current 3-Month View
Clicks
Was: 0
548
Impressions
Was: 0
348K
CTR
Was: 0%
0.2%
Average Position
Was: 0
35.8
Proof
Current Status
The project is currently in the foundation and growth stage. The website currently records 548 clicks and 348K impressions in the available three-month Search Console view. The SEO campaign itself started approximately one month ago, so these figures represent the website's current search performance rather than a before-and-after result. The next phase focuses on implementing the six-month content strategy, expanding relevant location pages and continuing to optimise existing pages based on search data.
What's Next
Location SEO
Expand location-focused pages for all service areas.
Content Strategy
Implement the six-month blog and content plan.
Search Intent
Target different search intents around car rentals.
On-Page Optimisation
Continue optimising existing pages based on search data.
Keyword Expansion
Identify and target new relevant keyword opportunities.
Looking to build your search visibility from the ground up?
I can help you build an SEO structure around your locations, services, search intent and commercial opportunities.